Billabong International Limited— an Australian company, is a clothing retailer with a niche in Surfing apparel. It also manufactures skateboards and snowboards, and other surfing accessories. It was founded by Gordon and Rena Merchant - a dynamic duo in 1973. While it is the number one surfing apparel brand in Australia, it is listed as one of the top three brands in the United States. The Billabong logo is made of a rectangle, with waves in it. The waves are symbolic of the sea and the popular surfing sports. It has its brand name in lowercase custom typeface, giving an eccentric look to the letters. Overall, the logo indicates the evergreen nature of the sport.