The American apparel company — Carhartt, Inc. was founded in 1889 by Hamilton Carhartt. It is known for its stylish — yet comfortable work clothes such as coats, shits, vests, and jackets, to name a few. This family-owned workwear company has its headquarters in Dearborn, Michigan. The Carhartt logo gives off a dashing vibe, and its emblem is the most striking feature of the logo. The choice of using a bright yellow color palette for the waves and the incorporation of lowercase font to its logo showcase its ability to stay modern while sticking to its industrial contemporary roots.