Jack Daniels logos

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Jack Daniel’s is a brand of Tennessee whiskey and the most sold American whiskey in the entire world. The founder of this whiskey is Jack Daniel, and the drink itself was founded in 1875 in Lynchburg, Tennessee. Currently they are selling whiskey, “Jack and Coke”, and Jack Daniel’s honey. The iconic Jack Daniel’s logo was introduced in 1911, the exact year Jack Daniel died. Some sources claim that the black color was chosen for the logo to honor the founder’s passing. The Jack Daniel’s logo features a bold black “Jack Daniel’s” wordmark that’s arched upwards. Under the wordmark you can find a black circle with “OLD No. 7 BRAND” written in white.