Penney IP, LLC, a department store chain, has its presence in 689 locations in the United States and Puerto. This midscale American company was founded by James Cash Penny on April 14, 1902. It primarily sells elegant jewelry and classy merchandise. The logo has its brand name in crimson red color on a white background. It takes on a minimalistic approach like the company’s competitors. The classy logo truly represents the company's century-old value of selling quality products to the people of America. ‘Beauty lies in simplicity' is the motto adopted while designing this logo.