Jetstar is an Australian owned airline whose primary focus was domestic flights and services. This is a subsidiary completely owned by Qantas and renowned for their low-cost-also described as value-based- flights. The airline was inaugurated by Qantas in 2003, had her inaugural flight in February, 2004 and started domestic flight operations on 25 May 2004. Jetstar airline logo is designed on a white background alongside three other colors- black, orange and grey. The brand’s name “Jetstar” is written in a combination of two colors (black and orange) and cases (upper and lower). “Jet” is written in black and “star” in orange. An Orange colored star is placed beside the brand’s name, above the word “Pacific”.