Smirnoff logos

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Smirnoff Ice
Smirnoff is a brand of vodka that was created by Pyotr Arsenievich Smirnov in Moscow and that’s currently owned by British company Diageo. It is distributed all over the world and their products include: vodka, flavoured vodka and malt beverages. Their flavors of vodka include: marshmallow-flavored vodka, cake-flavored vodka, caramel-flavored vodka, root beer float-flavored vodka and more. In 2014, Smirnoff was the best selling vodka worldwide. The very first Smirnoff logo was very ornate and complicated. It was composed of a white crest in a double gold outline and red curtains, and the wordmark above everything else. The current Smirnoff logo, while still complex, is much simpler. It features a two headed silver eagle wearing a crown. The eagle sits behind a red and silver ribbon where you can find the “SMIRNOFF” wordmark.